The Frisco RoughRiders, Double‑A affiliate of the Texas Rangers, have introduced a special Baseballism pop‑up storefront at Riders Field for the 2025 season. Situated in the former WFAA studio space adjacent to the home‑plate gate, the shop brings Baseballism’s baseball‑themed apparel directly to fans attending games. The initiative marks a strategic partnership between Baseballism and the RoughRiders, aiming to engage the local baseball and softball community through accessible merchandise offerings.